Presentation
Efficy is a leading independent CRM software provider and Marketing Automation in Europe.
The company was founded in 2005 with the objective to build an extended and highly flexible SaaS CRM (Customer Relationship Management) solution. In 2021, Efficy made the transformative acquisition of Apsis, a European leader in Marketing Automation based in Sweden.
Based in Brussels, the group is present in over 15 countries in Europe, with more than 450 employees, and in excess of 9,000 clients.
*as of December 31st
Why did we invest?
Efficy operates in a fast-growing and fragmented CRM market.
The company is a leading independent European CRM software editor with an attractive value proposition, and a recurring cloud business model backed by a diversified and sticky customer base.
Led by a strong entrepreneurial founding team, Efficy has built a strong M&A track record and continues to pursue an ambitious strategy of organic growth and buy-and-build.
How do we intend to create value?
Seven2 objective is to accelerate Efficy’s growth in pursuing an ambitious buy-and-build strategy and by strengthening the organisation, to create a European leader in the independent CRM market in Europe.
Past performance is no guarantee of future performance.
The profitability of portfolio companies is never guaranteed.
